Brochure Display Stands VS Cardboard Stand


When it comes to selling tangible goods, presentation is everything. A cardboard display stand may work for paperbacks, but hardback books may need something more. By showcasing the books you want to sell in an acrylic book display, you ensure that potential customers have the best possible shopping experience.

They can see the books better and they appear to be more accessible than if they were hidden in a deep, wooden bookshelf. There are a lot more points that speak for this kind of bookshop shelving. One is that the customer sees the book so well, due to the transparency of the display, that they only take those books out of the shelf they are most likely to buy. Moreover, books less handled means they look “like new”, longer. Like mentioned before, these kind of showcases are transparent, making the book, and especially its cover, stand out more. In the end, you want to sell books and not shelves, so books are what the customer should see first.

When it comes to durability and ease of care, no other solution beats an acrylic bookshelf. They are easy to clean, look good longer, are incredibly durable and nearly unbreakable. Combine this with their low price and you have an unbeatable combination. To make the most out of them, it is important to never use any abrasive materials or liquids when cleaning them. A bit of warm, soapy water, a microfiber towel or simple window cleaner and an old, but clean, kitchen towel gets the job done without leaving scratches.

There are several possibilities where you can buy acrylic display stands. One obvious place would be at trade shows. Look out for them when you visit the next book fair. However, in my personal opinion, it is often cheaper to buy an acrylic book display online. I would use a trade show to see and handle them, but then would go hunting online for the best price. This way you get the best of two worlds! Acrylic displays are worth every cent you spend on them, but in today’s economy, it is important to keep an eye on your expenditure. Check online sites that offer them carefully for refund policy, warranty and the like and do not fear to compare prices and / or ask for bulk discount when ordering larger numbers. You might even consider a shopping coop with other bookshop owners in your area to take advantage of better bulk rates. No matter where you buy them, it is assured that you will not regret this investment and will benefit from your acrylic display stands for many years to come.

Brochure display stands, holders and acrylic sign holders are a great, low cost way to promote your business. Whilst much focus is on digital advertising these days, there is no doubt that for both product and services industries, having printed materials that your customers can take away is still a critical promotional tool. Many industries rely heavily on this type of tool, including finance, retail,  education, real estate, health and beauty, leisure and hospitality, healthcare – as well as many government agencies.

Decide whether you want a wall mounted unit or counter standing unit. Some counter standing units can also be wall mounted. However, specific wall mounted units are better suited for this purpose and generally attach better and look better on the wall – as they sit closer to the wall.

Get the right size. The 3 most common sizes are A4, A5 and DL. A4 is the standard size of a sheet of paper. A5 is half of this size – and DL is 1/3 of A4 size. Some brochure holders are designed to carry more than one different size – eg an A4 unit often can display 2 facings of DL sized brochures

Determine if you want portrait (vertical format) landscape (horizontal format). Most brochure and sign holders are in portrait format – however some landscape units exist if you look around.

Determine how many pockets (or facings) you require. Most units have between one and four pockets. You may choose to get a larger unit just to carry more brochures. For example a 2 pocket A4 unit can carry twice the number of one type of brochure as a single pocket unit. Some units are modular and you can add them together and custom build your display.

Look for other features. Some units have a business card holder included – and others have a clip on business card holder that can be added.

Thing about what your requirements are going to be in the future – it is easier and cheaper to get the full solution first rather than starting with a small unit and adding more units onto this continually.

Choose between single piece units and those that are constructed form a single piece of vacuum molded clear plastic. We recommend the single piece design – as price is usually similar, but they are stronger and look better – as well as not having sharp edges

If you are looking to buy a large quantity, you should get a bulk discount. Also, beware of the freight charge – some companies charge large amounts in freight and others are freight free – or have a set freight charge. Visit us at https://www.displaysandholders.com/products/business-card-displays.html.

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